What do breastfeeding women want from fashion?

I conducted a survey of 1000 breastfeeding women to find out their opinions about the clothing available to them both online and on the high street. This survey pointed out the following:

  • That 95.54% of breastfeeding women feel that nursing clothing (excluding maternity wear) available on the high street is inadequate.
  • That 76.76% of breastfeeding women feel that nursing clothing (excluding maternity wear) available online is inadequate.
  • That 68.89% of breastfeeding women are not happy purchasing clothing which is primarily designed as maternity and secondarily as nursing wear – 27.06% are sometimes happy with this.
  • Only 4.30% of breastfeeding women feel the prices of nursing specific clothing are reasonable.
  • That 53.08% of breastfeeding women feel that having easy breast access is the most important feature, followed by ability to feed discreetly at 29.82%.
  • 88.22% of breastfeeding women are happy to spend between £20-£70 on a good quality outfit, with the highest number happy to spend between £30-40 (28.29%).
  • 56.57% of breastfeeding women are happy to spend between £0-£20 on a casual everyday breastfeeding friendly outfit
  • That 81.12% are not happy with the selection of nursing bras available on the high street.
  • That over half of those surveyed (55.71%) found that high streets tend not to stock their bra size.

Link to full survey results: Breastfeeding fashion survey

Advertisements