What do breastfeeding women want from fashion?

I conducted a survey of 1000 breastfeeding women to find out their opinions about the clothing available to them both online and on the high street. This survey pointed out the following:

  • That 95.54% of breastfeeding women feel that nursing clothing (excluding maternity wear) available on the high street is inadequate.
  • That 76.76% of breastfeeding women feel that nursing clothing (excluding maternity wear) available online is inadequate.
  • That 68.89% of breastfeeding women are not happy purchasing clothing which is primarily designed as maternity and secondarily as nursing wear – 27.06% are sometimes happy with this.
  • Only 4.30% of breastfeeding women feel the prices of nursing specific clothing are reasonable.
  • That 53.08% of breastfeeding women feel that having easy breast access is the most important feature, followed by ability to feed discreetly at 29.82%.
  • 88.22% of breastfeeding women are happy to spend between £20-£70 on a good quality outfit, with the highest number happy to spend between £30-40 (28.29%).
  • 56.57% of breastfeeding women are happy to spend between £0-£20 on a casual everyday breastfeeding friendly outfit
  • That 81.12% are not happy with the selection of nursing bras available on the high street.
  • That over half of those surveyed (55.71%) found that high streets tend not to stock their bra size.

Link to full survey results: Breastfeeding fashion survey

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One thought on “What do breastfeeding women want from fashion?”

  1. So interesting; I would have thought more mums who breastfeed would consider easy breast access and the ability to feed discreetly as the most important feature they look for in nursing outfits.
    Outfits that are both maternity and nursing can be problematic. Thanks for an insightful research.

    Liked by 1 person

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